Viewing category: Google

Defining Your AdWords Quality Score and How to Improve It

January 14, 2018

One of the keys to getting a high ranking in Google’s search pages is your AdWords quality score. But, if you’re not sure what this is, how can you improve it? If you’re unclear about Google AdWords, read on. Defining Your AdWords Quality Score To put it simply, your AdWords Quality Score is the rating or score that Google gives…

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Will AI Be Able to Unravel Google Algorithms in 2018?

December 9, 2017

It’s machine learning – the most widely used form of artificial intelligence in search right now – that has driven the brilliance of Google’s algorithms. AI, essentially, made the Google algorithms too dynamic to understand, throwing the SEO industry upside down a few years ago. No longer could SEO experts come up with formulaic solutions to ranking well in search…

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Optimising Your Website for Google’s Mobile-First Index

November 20, 2017

An upcoming Google update, the Mobile-First Index, means that Google will now look at your mobile website first and consider it’s ranking points or signals. It will use your desktop version as a secondary option if there is no mobile site to rank. If you’ve been slow to make your website mobile-friendly, here are four things you can to do to optimise…

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Five Google Marketing Tools to Enhance Your Website

September 8, 2017

On average, Google processes well over 40,000 different searches per second, and this adds up to over 3.5 billion searches every single day.  However, Google has evolved into so much more than just a leading search engine. It now offers hundreds of tools to help you enhance your website, and you should take advantage of them. 1. Google My Business Formerly known…

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Successfully Surviving Google’s Algorithm Changes

June 15, 2017

2017 has already been a big year for Google in regards to its algorithm updates. All the changes left businesses scrambling to keep up. The first big update Google’s staff jokingly called “Fred,” and the name stuck. This update came in March 2017, and saw some websites with 90% of their keywords dropping significantly in search ranking importance. You want your website to survive…

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How to Use Link Building as an Internet Marketing Tool

April 10, 2017

Google was one of the first search engines to place significant importance on link building for SEO optimisation. We know that dozens of factors go into Google’s ranking, but the top three remained a mystery, until now. In a Q&A with Google’s Search Quality Senior Strategist Andrey Lipattsev, he stated that the top three Google ranking factors are content, RankBrain, and links.…

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The Most Important SEO Ranking Factors

March 20, 2017

Did you know that Google has over 200 ranking factors? This can make it seem overwhelming to choose the best ones to optimise your SEO ranking. However, they’re not all equal, and Google does prioritise some ranking factors over others. The key to doing well with SEO rankings is knowing which ones to focus on, and which ones to pay less…

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Local SEO Tips to Take Your Business to the Next Level

February 15, 2017

As you grow your business, you realise your customers are everywhere, and you want to capitalise on this as much as possible, especially your local customers. This is where the science of Local SEO comes in. At its core, Local SEO is making your business rank high in any local search results people perform to draw them to your business. There are…

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