Viewing category: Analytics

Google Now Showing App Performance in Search Results!!!

December 23, 2015

Who doesn’t love more data?!?!? Google is now adding some extra functionality in the Search Console (formerly Webmaster Tools) for a bit more transparency on how your app fares in the SERPs. Now, once your app is verified in the Search Console, you’ll be able to review app metrics via a “Search Appearance” report. This will allow you to see…

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The 5 Best & Most Insightful Google Analytics Reports for SEO

August 21, 2015

1. The Google Analytics Channels Report The Google Analytics channels report is something of a god send from those geniuses at Google. The channels report contains default channel groupings that identify the exact medium of traffic to a website. These default channel groupings include: Direct Organic Search Referral Paid Search Other Advertising Social Display To find this report go to:…

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10 Google Analytics Tips for Better Website Tracking

May 15, 2015

1. Create 3 account views for best practices Our first Google Analytics tip is albeit an obvious one, but you wouldn’t believe the number of Google Analytics accounts that only implement one view. This is normally labelled ‘All Website Data’. Hands up if you’re guilty of this? It is highly recommended by Google that a minimum of three views be…

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Google Secure Search Increases % of "(not provided)"

September 25, 2013

Ooooops they did it again! Something that started mildly in October 2011 is reaching a crescendo…… You know that ‘ole chestnut (i.e. corporate motto) from Google “Don’t be evil”? Sssshh, I don’t think anyone is buying that. So what have they done now you say? Well, it all started in 2011 when the illustrious Matt Cutts announced that Google would be…

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