Viewing category: Algorithms

Will AI Be Able to Unravel Google Algorithms in 2018?

December 9, 2017

It’s machine learning – the most widely used form of artificial intelligence in search right now – that has driven the brilliance of Google’s algorithms. AI, essentially, made the Google algorithms too dynamic to understand, throwing the SEO industry upside down a few years ago. No longer could SEO experts come up with formulaic solutions to ranking well in search…

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Successfully Surviving Google’s Algorithm Changes

June 15, 2017

2017 has already been a big year for Google in regards to its algorithm updates. All the changes left businesses scrambling to keep up. The first big update Google’s staff jokingly called “Fred,” and the name stuck. This update came in March 2017, and saw some websites with 90% of their keywords dropping significantly in search ranking importance. You want your website to survive…

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How to Use Link Building as an Internet Marketing Tool

April 10, 2017

Google was one of the first search engines to place significant importance on link building for SEO optimisation. We know that dozens of factors go into Google’s ranking, but the top three remained a mystery, until now. In a Q&A with Google’s Search Quality Senior Strategist Andrey Lipattsev, he stated that the top three Google ranking factors are content, RankBrain, and links.…

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The Most Important SEO Ranking Factors

March 20, 2017

Did you know that Google has over 200 ranking factors? This can make it seem overwhelming to choose the best ones to optimise your SEO ranking. However, they’re not all equal, and Google does prioritise some ranking factors over others. The key to doing well with SEO rankings is knowing which ones to focus on, and which ones to pay less…

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How to Get Google Featured Snippets in Search Results

July 22, 2015

You may have seen that Search Engine Land recently published an article called ‘How to get Featured Snippets for Your Site’. This article delves into the way Google displays answers to numerous search queries directly in the search results, and how to use this to get featured snippets for your own site. We decided as a little experiment, we would…

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It’s Almost April 21st! Are You Ready for Google’s Mobile Update?

April 10, 2015

We’ve had pretty good notice from Google about the shift in the mobile algorithm which is to occur on April 21st. This is touted to be a bigger update then seen with Penguin or Panda. Have you prepared? There are a number of ways you can check to see if pages (yes, this is on a page-by-page basis) on your…

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Is Google Adding UX To The Mobile Ranking Algorithm?

October 10, 2014

The rumour is out and it’s probably not too surprising. A number of sources are claiming that Google could be set to use mobile user experience as part its’ ranking algorithm. The notion of this isn’t new (we already know that site speed is a ranking factor for mobile) but the resurgance in discussion means it may not be too…

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Google Adds a New Criteria to its’ Ranking Algorithm – Go HTTPS

August 13, 2014

Right, so here we go again. It’s enough with the animals, the most recent being Pigeon which looked at local search. Google has announced on Webmaster Central Blog that a site served on an HTTPS version will benefit in search results, even if only a little. Much as already been written about this and of course the debate rages on.…

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