Training

Training is an important and integral part of any search marketing campaign.

There are numerous activities that happen within a business that have a direct effect on the visibility of the site in the search result pages for both organic and paid.

Comprehensive SEO and paid search training workshops can be provided directly to client stakeholders.

Some of the training courses that can be provided include:

  • SEO 101
  • Technical SEO
  • Copywriting
  • Additional SEO Modules
  • PPC 101
  • Additional Paid Modules

Training will help all campaign stakeholders within a business to not only understand the tactics and skills required but will also keep internal teams informed of the changes and challenges of search engine marketing. This will allow them to more easily identify opportunities in their day-to-day activities with practical tips.

The above topics list some of the 101 courses that can be provided. Advanced modules are also available and can be tailored based on the target industry and/or topic.

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Search Engine Optimisation

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Providing strategy and execution to improve your brands’ exposure on search engines to increase traffic and conversions that meet your business objectives.

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Optimisation of Apps to increase visibility and user engagement in iTunes and Google Play, as well as search engines.

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Creating A/B and multivariate tests based on comprehensive data analysis to increase website conversions and sales.

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Paid Search

Paid Search

Managing campaigns to drive immediate, cost effective traffic and conversions to your site using services such as AdWords to advertise your company through sponsored listings.

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Analytics

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Review, restructure and manage Google Analytics accounts including report customisation and dashboards, as well as Tag Manager builds and support.

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Training

Training

Intensive, engaging and customised training for internal teams to broaden knowledge in SEO, Paid Search and Google Analytics.

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