Search engine optimisation (SEO) has traditionally focused on two key areas, namely:
- On-site: site architecture, code changes and keyword and content use
- Off-site: acquisition of links
Different techniques would be applied to improve the visibility of a site and brand for its visitors via the major search engines. The expected outcome would be to increase rankings and visibility in search engines which would in turn increase traffic and ROI.
Search engine algorithms are getting smarter and searchers themselves are becoming more intuitive and have higher expectations regarding their overall search experience.
This coupled with personalisation, local search, social media integration, mobile search, improved and diversified paid advertising, behavioral intent, device intent and improved analytics means SEO is well and truly part of a company’s integrated inbound marketing plans.
Some of the standard SEO services we provide include the following:
- Site Audit
- Keyword Research
- Technical Analysis
- Content Creation & Optimisation
- E-commerce Optimisation
- Social Integration
- Link Earning
- Site Launch / Redesign
From print to social, radio to outdoor SEO touches every business asset a company has be it digital or otherwise. You must become a user resource for your visitors using every available method and we are here to help.