What is your pricing model?
We have a fixed fee for SEO project work and charge a monthly retainer (based on an hourly rate) for ongoing campaigns. Paid search campaigns include a management fee and percentage of media spend. Analytics projects and social media campaigns are usually run on a project basis and therefore have a fixed fee. While these are typically standard pricing models we can always tailor our pricing model to meet our client requirements.
Can you provide Google rank guarantees?
No. If anyone makes such a guarantee they may be putting your brand at risk. Google have very strict guidelines and will penalise or demote your site if you (or your search provider) implement strategies that contravene these guidelines (e.g. Interflora’s demotion in February 2013). More importantly, ranking is great but if your visitors aren’t converting via your #1 position and improving your ROI then ranking doesn’t matter.
How long before I see results in a search campaign?
This really depends on the campaign. With regards to search campaigns SEO can traditionally take 2-3 months before we see tangible improvement on the core metrics. SEM works well with SEO as this can provide immediate traffic to your site; however it usually requires significantly higher budgets than SEO.
How transparent are your services?
100%!!!! We have nothing to hide. Our goal is to help educate stakeholders in every aspect of our strategy. This may include the external links we arrange, the tools we use, or any 3 rd party services we use. We will explain every part of your campaign, our actions and results as well as provide you with detailed reports. We are always happy to provide any additional information.
What are the terms of your contracts? Will I be locked in for ‘X’ months?
No, you won’t be locked into anything longer than one month. The majority of our search marketing contracts usually run for 12 months however there is always a one month ‘get out’ clause. Our analytics projects and social campaigns usually run anywhere from 1-3 months.
What technology do you use?
We are not a technology company and prefer to license the top, award winning tools in the industry. This ensures we can focus on our most important assets – our PEOPLE and YOU! We will provide full visibility across the tools we use and are also happy to use any technology used by you if the available data is suitable for your campaign.
How long should I invest in a search marketing campaign?
You should invest in search marketing for as long as you’re seeing a return on investment (ROI). Most clients we work with have a financial ROI, however we also have clients who engage with us either through search marketing, social integration or analytics to improve brand awareness and visibility.
What’s the best way to find out more about your services?
You can either have a direct chat with us or contact us via email. We always recommend giving us a call on 1800 77 86 15. It’s a lot more personable and we’ll be able to answer more of your questions. Should you decide to email us you can be assured of a prompt response.